COME AND PLAY WITH THE BILLIONAIRES: BILLIONAIRE BOYS CLUB

Billionaire Boys Club originally launched in 2005 as a joint venture between The Neptunes producer/NER*D star, Pharrell Williams and the legendary Japanese fashion icon, Nigo, whose very own label ‘A Bathing Ape’ has already pretty much claimed the throne for being one of the best exclusive street wear labels of the past 20 years.

Deriving its name from the criminal social club, Billionaire Boys Club takes inspiration from both the backgrounds and lavish lifestyles of its designers with a colourful and playful approach to the clothing. The materials are of the highest quality and mainly manufactured in Japan, from the selvedge denim used to the technical fabrics of the outerwear, while production is limited to further add to the appeal and exclusivity of the brand.

BILLIONAIRE BOYS CLUB: RICH IN DETAIL AND CHARACTER

Nigo, an avid enthusiast and collector of Western pop culture (including classic cars, Star Wars figurines, The Beatles’ career-spanning collection of guitars), channels this well-documented passion into his cutting-edge-street-wear designs and combines it with Williams’ unique take on style, making sure the Billionaire Boys Club style stays cool without ever becoming too serious.

You can find this character in the subtle details that mark out this season’s collection: the pink and black selvedge turn up details on the Billionaire Boys Club jeans; the blink-and-you’ll-miss-it fly fishing detail print on the Billionaire Boys Club t-shirts. It’s not all cosmetic though: the tubular construction on the t-shirts means no side-seams and therefore a better fit. It’s this care and attention to detail, combined with premium construction materials and methods that keeps the Billionaire Boys Club ahead of the pack.

This season at Seasons Clothing, we are proud to be stocking:

• Billionaire Boys Club T-Shirts

• Billionaire Boys Club Camo Jacket

With the cooler than cool duo Pharrell and Nigo firmly in charge, this label is going to be firmly at the forefront of luxury street wear for a long while. As the Billionaire Boys Club founders say, ‘Wealth is of the heart and mind, not of the pocket'.