Icecream

Icecream is the diffusion line of Billionaire Boys Club, originally launched in 2005 as a joint venture between The Neptunes produces/NERD star, Pharrell Williams and the legendary Japanese fashion icon Nigo, whose very own label A Bathing Ape has already pretty much claimed the throne for being one of the best exclusive street-wear labels of the past 20 years.

Since then, Icecream clothing and BBC have both become highly reputable labels themselves, known for there eye catching high quality prints and easy recognisable renown logos on garment such as caps t-shirts and sweatshirts, gaining such admirers/collaborators as Hip Hop legend Jay-Z.