Joseph

As Joseph came to England he fell in love with the fashion and style, he once declared that British women are 'Most stylish', his passion was all luxury fashion all brands such as; Alexander McQueen, Gucci and Prada. He started up 'Joseph' in the 1960's and became a hit with all young women in London then started being discovered in cities such as Leeds and Manchester. Joseph believed in everything luxury, especially when it came to the shopping experience itself, he once said ' I never want customers to leave my shop without finding what they want, or I will feel as though I have failed. Good quality is becoming more and more important.' However sometimes luxury design meant women had to be a certain figure or weight but Joseph came up with the low-cut, narrow-legged Joseph trousers that women immediately wanted more of because Joseph knew that trousers was one of the hardest pieces to find for different shapes and sizes, he quotes 'I decided I would try to offer every shape in every fabric and size, to try to make it easier'. And he did.

Now that Joseph has sadly passed away recently, creative director Louise Trotter has taken the legacy of the fashion brand and kept the contemporary/classic fusion of Joseph. The Autumn/Winter 2012 collection is created with sleek straight cuts, majority in knitwear that Joseph had revolutionised earlier on in his fashion career. Also the collection has an amazing selection of key trouser pieces; slim bootcut, cropped trousers, stretch trousers and leather leggings. All the pieces flow together and can create amazing outfits and statement pieces for day wear, evening and work wear. Joseph lives on in the collections that the stylish British women are still wearing.