Boy London

Founded back in the late 1970s by Stephane Raynor, dubbed, 'the unrecognisable face of the punk movement', BOY London fast became the most hip underground name of the 80s and just as Raynor had envisioned his label became global securing a strong celebrity following from names such as Elton John, Madonna, Boy George and The Pet Shop Boys.

The rapid expansion of BOY London was also sadly its downfall as it soon became a victim of its own success and, unable to cope with the international demand, the label folded.

Now officially relaunched, BOY London Clothing is back on the scene and has created just as much of a stir as it did 35 years ago, providing basic unisex clothing such as t-shirts, sweatshirts, leggings and caps and making them must-have pieces through clean design, bold logos and copious amounts of attitude. The label has yet again, formed a strong pop following from the likes of Rihanna, Jessie J and Chloe Sevigny as well as a whole host of fashion bloggers and cool kids alike and just like before, the name BOY London continues to gain recognition worldwide as one of the most sought after names in the industry.