NEW BRITISH CHIC FROM ALICE BY TEMPERLEY

Alice by Temperley is the popular diffusion line established in 2010 by Alice Temperley, a Central St. Martins graduate that knows what epitomises British style. The Alice by Temperley line represents a British girl that isn't afraid to mix things up whilst looking effortlessly stylish and put together. The new Alice By Temperley collection has arrived at Seasons Clothing and with it the unmistakable sense of a brand redefining the rules once again.

ALICE BY TEMPERLEY: THE LAST WORD IN EDGY LONDON STYLE

Inspired by the Brit-it-girls of today, Alice by Temperley embodies the British spirit and the rock n' roll atmosphere that is found within London, where Alice studied for several years. Featuring a darker colour palet lightened with contrasting natural tones, the Alice By Temperley Autumn Winter 2012 collection includes:

• Alice By Temperley Tops

• Alice By Temperley Dresses

• Alice By Temperley Jackets

• Alice By Temperley Capes

• Alice By Temperley Trousers

• Alice By Temperley Scarves

The beautiful craftsmanship of Alice Temperley herself shines in each item, in the form of lace printed silks, embroidered patterns and ribbon detailing across the range. The Alice By Temperley collection is given an extra edge in the use of faux leather and fur materials, for an extra touch of class. Each item is so special, but wearable enough for them to fit into almost every woman's wardrobe without looking out of place.

Only in its early years, Alice by Temperley will continue to shine and have an ever-expanding fan base, which currently includes celebrities such as Rihanna, Amber le Bon, Jessica Biel, Pippa Middleton and the new Duchess of Cambridge Kate Middleton.